RBC Insurance offers a wide range of life, health, home, auto, travel, wealth and reinsurance advice and solutions, as well as creditor and business insurance services, to individual, business and group clients. RBC Insurance and Aviva are working together to offer clients more options to protect the things that matter.
As a Senior UX/UI Designer, I was responsible for building journeys for Property and Auto+Property quotes, allowing users to purchase quotes online.
News! Both journeys are live now https://www1.myrbcsso.rbcinsurance.com/ada/quoter just select "Vehicles + Home" or "Home".
Branding & Accessibility
Here is RBC branding guide, design elements, and accessibility standards that I followed in order to create user-friendly and visually appealing designs.
Why Accessibility is important? 16% of the global population – experience a significant disability today. Accessibility standards are removing barriers and ensuring that all users, regardless of their physical or cognitive abilities, can effectively engage with a product.
All colours, typography, and CTAs were created in compliance with AODA (Accessibility for Ontarians with Disabilities Act) standards in Ontario.
Home Online Quote Journey
Please select "Home" to experience the live journey at https://www1.myrbcsso.rbcinsurance.com/ada/quoter.
To ensure that all design changes address users' pain points, we used Phase5 interviews and research data.
